Campaign ad revisited, for women

And just to be fair, a counter attack:

3053_169365435709_672930709_6694575_892960_n(Be clever and don’t vote, no one cares about your rights)

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5 Responses to Campaign ad revisited, for women

  1. loulia says:

    when i was annoyed at all the Arab Americans sporting “Yalla, vote!” t-shirts back in 2004, i created the “I was gonna vote, bas ma 2ele jlede” collection.

  2. I appreciate a lot the subversion of this poster.
    The original version, allegedly defending the right of women, is actually sexist. For basing the rights of women on their physical appearance is just… another form of sexism. A very old. Sois belle, first and for the rest we’ll see later.
    Are “ugly” women not included in citizenship? And who decides, in last instance, who is beautiful and who is not? Men, of course. Haha (sad laughs)

  3. Bech says:

    I have to say that I was first choked by the initial poster. But then I thought about it, and there are so many readings of this poster, depending on your cultural background. Most of the people that were choked were either westerners or western educated people who immediately saw it in terms of women rights, representation of women in this society.

    But if you think about it, what the ad is saying is something like instead of being beautiful and dull, why don’t you stay beautiful (which is what most girls want), but also vote (as in do something meaningful).

    the subversion is still great because even if you’re beautiful and you vote it may well be true that the abuse of women and women asymmetric rights as opposed to men (especially in terms of citizenship issues) may not be addressed by the parties running for elections.

  4. eva says:

    I think any way you look at the original poster, it is still sexist. The fact remains that ‘ugly’ women may have something to say as well.

    As for the spray-on version, the idea is powerful but a bit negative. No-one cares, so don’t vote – it would be good to propose some alternatives, it seems to me.

  5. Bech says:

    Well if I may still play a bit the devil’s advocate, the ad (and by the very fact that it is an ad) is categorizing the women of Lebanon especially the 20-40 years old slice as a bunch of people who really care mostly about their looks.

    As a categorization, you do not need to be a sociologist in Lebanon to reach that conclusion. Of course it is an erroneous conclusion, but let’s say that this is what “appears” to be the case, that women mostly care about being beautiful. Something that strikes any one from the region or coming from abroad.

    And these generalities are what counts politically. That’s how advertising industry functions as a categorizer, as a creator of labels, of identities. So whether you are ugly or beautiful or whatever you wish to see things, if you are a women you may be perceived (and you may perceive yourself) as someone who care about your looks.

    On this assumption the ad says that you could care about your looks but do it intelligently. In this sense, it is not more sexist than any other ad or slogan or categorizing device that says women are like this or like that, whether deemed harmful or beneficial to women’s “rights”.

    I rest my case.

    As for your point on the lack of alternatives in the second ad, I fully agree. But hey that’s an internet-based response I think, not something I saw on the road. Although you find another ad on the road about women’s right. Will try to take a picture of that.

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