Electoral philosophical injunctions

This tiny chunk of land that came to be called Lebanon is entering in full force its circus legislative elections. It is highly re-assuring to see that indeed the Lebanese advertising culture is now using its long-worked on branding concepts for the benefit of the various political factions. But from the Lebanese Forces who play it dirty or the Kataeb and Tayyar doing word games, I have to say that the ones that impressed me the most, that puzzled me to the extent of fascination is the Mustaqbal’s party campaign.

Mustaqbal decided to propose certain philosophical reflections, on the concept of.. well, the future. For example one billboard says “the present is a time that only exist in the future”. I have to say this one made me think for a while. It may be that someone in the marketing team read Bergson’s theory of time, and it may well be that he just came up with that intuitively. To that I would retort quoting Edmond Jabes (and I may come up with that on my own) that “the future is the past that comes”.

There are many different linguistic twists that these billboards carry. Very interesting yet disputed statements such as: “the future is where you spend the rest of your life”. But by far my favorite one is: “They asked the time, “where to?”, he answered: “I’m going to meet my future”. Priceless.

Understandably one should focus on his future so as to work and make a better life. Thus: “For every person who has ambitions, the door of the future is open”. Or this one: “It is nice to have history behind you, but it is even better to have a future”.

But I have this urge to tell Mustaqbal dudes that their fixation with the international tribunal, with the death of Hariri, with their martyrology culture they have been promoting in competition with Hizbullah is a regressive obsession with the past blowing up all their ‘philosophical’ reflections on the future as the driving force of political, social and economic change.

And with that I would end with another beautiful statement by Edmond Jabes: “Death is the past that persists” (La mort c’est le passé qui persiste).

14 Replies to “Electoral philosophical injunctions”

  1. “This tiny chunk of land that came to be called Lebanon”…
    INNOVATE saade, innovate… And look to the future

  2. And btw, the mustaqbal party is good at that simply because the hariri’s can afford leo burnett. Check the ‘khedé kasra’ campaign for the Hariri foundation, it’s pretty impressive :

    Money, money, money… Must be funny..

  3. I actually think the M14 and Mustaqbal ads are disappointing this year. The Tayyar ones are much more clever. The Mustaqbal ones, in particular, look like ads for Sohat bottles.

    The ones that really annoy me, however, are the Almaza ads, which seem to encourage an atmosphere of voter apathy.

  4. wlak btentek enta ya bech!!! 😉
    but seriously, i like the bergson geenalogy idea, hehe i think if you look more into it, you will find one.
    and stop quoting Jabes, we have nader al hariri in town, as angryarab says 😉

  5. qifanabki, it is cool you mention this, I am actually thinking of posting on the non-political electoral ads. Almaza is by far the worst but there are other ‘Let’s dance and play on the beach and not care about elections” types.

  6. Ugh.. the almaza ones are disgusting, just like ALL the electoral ads by ALL parties. There is one that shows an almaza bottle (or glass of almaza beer? can’t remember which) and the words “biltazkiye”…
    I consider all the electoral banners a demonstration of ALL the parties’ hypocrisy. This applies also, and I would argue ESPECIALLY, to Hezbollah, which has a proven record of supporting and making deals with corrupt politicians, feudal warlords and sectarian leaders. Enough said. All should go to the garbage can. Hezbollah is no better than the rest in this regard just because it has liberated South Lebanon and successfully defended it in July 2006. In fact, let us not forget that Hezbollah acted against independent and leftist Resistance groups in the late 80s and 90s all the way to 2000, and has sought to monopolize resistance, and to avert scrutiny, create a “non-sectarian” resistance group (the saraya) that still functions under its AUSPICES. Let us not forget that Hezbollah’s alliance with AMAL stems from sectarian considerations, as does the support for the corrupt warlord Nabih Berri. Hezbollah’s politics is just as regressive and sectarian as all other parties’, including, yes, FPM’s. There is not one party and person who deserves the vote.

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