In a couple of years, the history of the recent ‘upheaval’ years of this country that came to be known as Lebanon, will mainly be remembered through this dark spot that is the history of the Mustaqbal movement. It will probably be the first and (hopefully) last Sunni chauvinistic movement in the history of the Middle East. I wonder to what extent will the Mustaqbal party succeed in producing a somewhat nationalist Lebanese discourse, given the pan-arabist antecedent of Sunni Lebanese movements. If it does it will be built on the hatred of the Syrian people and other sects (in Lebanon) affiliated with it. The politics of Lebanese-Syrian relations may change with the changing wind of interest and influence, but the worldviews and understandings of the Lebanese followers may well stay chauvinistic with or without a rapprochement. The days where most Lebanese thought they were either Syrians, or simply not very different from Syrians (and others in the region) are very much gone.
Now I’ve looked a long time to get a picture of this because for some reason they quickly removed that particular ad from all of Beirut’s billboard. I had to wait until I went to the Bekaa yesterday in order to capture some pictures of remaining billboards in the Dahr el baydar area.
This picture is part of the desperate campaign to mark the territory of what was dubbed the Cedar revolution. The objective here is simple: Do you want these ugly and dirty dudes to come back in our opulent backyards? Please, think a bit about this image. It is not a picture of the Syrian president, it is not one of any decision maker in Syria or even the picture of some murderous act the Syrian could have committed, but simply poor simple soldiers who look, well, “Syrian”. And the slogan says it all: “Come down so that they don’t come back”. Yes, this is the only reason why people should come down, because those ugly bastards you see in this picture could come back. Of course here, one can clearly see, beyond the works of the party, the actual efforts and morbid talent of advertising agencies professionalism in playing on people’s most obscure emotions, if not creating them and nurturing them. They excel at the task of crystallizing the idea that feeling of disgust must be associated with something you can now point out that is called “Syrian”. Certain extreme types nationalism (the fascistic trend of Europe for example) start out like that.
On another billboard ad, there is a picture of the 14th of March rally in martyr square and the following slogan: The field (al sa7at) is ours, and the martyrs are ours (al sa7at sa7atouna, wal shouhada2, shouhada2ouna). Horrible possessive exclusionary types of slogans. I think I don’t need to comment here, and that’s without mentioning how desperate this campaign looked, as I decided to only focus on the formation of differentiation based on feelings of superiority.