Is any form of social mobilization alienating? I would tend to think so. And I would not see any difference between Hezbollah’s for example and, say, the French socialist party. When Hezbollah mobilizes against an enemy, namely Israel, it also gives the social carrot (hospitals, care, economic opportunities). Likewise when the French socialist party created their French peculiar identity form, during the resistance years against the Vichy nazi-collaborating government, they were mobilizing against one enemy (along with them giving the social carrot since the XIXth century).
Today, France and other similar countries have a well functioning state that takes care of its citizens. There are no significant existential identity debates in France. Thus, some French citizens concentrates on other human plight accross the globe. Is this why only rich countries are now ready to be more lenient with the way they identify to a specific community? If I simplify I would say: the more you’re rich the more you’re cosmopolitan. But of course it is a bit more complex than that. One should experiment by retrieving from, say, french citizens all the social benefit they get, and see if “cosmopolitanism” endures.
So let’s say first you’re a human seeking basic needs. Then as part of a social mold (with all the alienating effect it can have), you try to satisfy these needs, and for that you need a political mobilizer who takes care of things and who would solve the problem of the tragedy of the common. But in order for you to follow him you need to “speak the same language” in the most elastic sense of the term. The concepts of reality that he articulates should ring a bell in your mind. The alienating part comes in here.
Sometimes, propaganda is this necessary part of the political mobilizing process. Although I am against it, and my ideal of a society is not little Hezbollahis or for that matter, any kind of militant who holds struggles to “fight” a front, I think that we have a long way to go before reaching the enlightened city. And if we think rich countries reached this point, then we are very mistaken. It is only because people are spoiled that they find the luxury time to think that they are “world citizens”.